Google Analytics 4
The world's most used web analytics platform
FreeFree plan available
Best for:
Visit Google Analytics 4Any website — industry standard, free, deeply powerful
Last verified: 2026-03
About Google Analytics 4
What it does
The world's most used web analytics platform
Best for
Any website — industry standard, free, deeply powerful
Key features
- free
- events
- funnels
- attribution
Use cases
traffic analysis
conversion tracking
audience insights
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